DHgate Announces New Group Organizational Structure, with a Clear Focus on Strengthening

DHgate Announces New Group Organizational Structure, with a Clear Focus on Strengthening

DHgate Announces New Group Organizational Structure, with a Clear Focus on Strengthening. DHgate, the leading cross-border e-commerce marketplace in China, held its annual Seller Conference today in Shenzhen, China. Diane Founder, Chairperson, and CEO of DHGATE Group, announced that DHgate.com has officially evolved into DHGATE Group.

The new DHGATE Group structure will be powered by the dual business engines of centralized DHgate and de-centralized MyyShop, with the latter driving continuous growth from Generation Z consumers. With the attendance of DHgate executives and partners, including representatives from third party partners including G

At the conference, DHGATE Group debuted its new brand structure with the goal to promote global trade and support entrepreneurial dreams. The Group further integrates its centralized DHgate side and de-centralized MyyShop side businesses as dual key drivers of its future growth and set a clear focus on the continuous growth of the global social commerce sector.

Under the unified group brand of DHGATE Group, this will allow the company to better provide customers with a safe and convenient online platform to fulfill their entrepreneurial dreams.

The three strategic business pillars – DHLink (for AI and big data powered smart logistics solutions), Niumktg (a one-stop cross-border marketing SaaS platform providing tailor-made cross-border marketing solutions), and Tuotuo Digital (for intelligent digital financial services and fintech solutions) will each supply value added services to help the Group reach new levels of business growth.

“For the past 18 years, we have used e-commerce to transform cross-border trade in China and actively engage sellers and buyers globally,” said Diane, Founder, Chairperson, and CEO of DHGATE Group.

“Our belief is still to facilitate global commerce and realize entrepreneurial dreams for people. We are committed to providing partners with connections, empowerment, and our guarantee, which echoes our business spirit of helping others succeed and leading us to success.”

“E-commerce has transformed cross-border trade in China, and we have been at the forefront of this change,” said Diane , Founder, Chairperson, and CEO of DHGATE Group. “Our belief is that we can help people achieve their entrepreneurial dreams by facilitating global commerce.

We are committed to providing our partners with the connections, empowerment, and guarantee they need to succeed. This echoes our business spirit of helping others succeed and leading us to success.”

The DHGATE Group’s success has always come from taking a longer-term view of the market, yet always staying agile enough to adapt to changing circumstances.

The Group is firm in its belief of the continuing growth of the social commerce market – earlier in June, DHGATE Group announced the repositioning of MyyShop as a one-stop social commerce SaaS platform.

I’m happy to announce that in the first quarter of 2022, the number of active users on MyyShop has increased by 76.3% from the previous year. The number of paid users has also increased by 65.6%. We’re confident that we’ll continue to grow rapidly over the next 3-5 years. MyyShop’s goal is to enable partnering influencers and content creators to generate US $3.8 billion in GMV over the next three years and reach more than one million active users.

MyyShop has revealed its new logo and website which adheres to the company’s global brand slogan of “Social Power Boosts Business”.

The vibrant and youthful image is intended to show the MyyShop as a credible pioneer in the social commerce industry – a sector which is growing rapidly. By helping MSME’s, entry-level merchants and individuals who have social influence to run their own online stores, MyyShop hopes to turn their impact into positive business outcomes.

About DHgate

DHgate was founded in 2004 and has become the leading B2B cross-border e-commerce marketplace in China. With our global operations and offices, we reach millions of people with trusted products and services.

As of December 31st, 2021, DHgate served more than 46 million registered buyers from 223 countries and regions by connecting them to over 2.4 million sellers in China and other countries. .


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